Within 12 months of the two-wheeler triumph, Apollo Tyres X Volkswagen make history by smashing the four-wheeler record
In
the world of automotive innovation, durability is the cornerstone of
excellence. Volkswagen India, in association with Apollo Tyres, set out
to test their durable partnership, carving a name in history. Setting a
national record with a 24-hour endurance drive at NATRAX (National
Automotive Test Tracks) in Indore, Volkswagen’s Virtus and Taigun,
fitted with Apollo Tyres, covered a remarkable distance that is one for
the record books.
As vehicles navigate continuously for 24 hours in
varying day and night light conditions at high speed, the reliability of
the tyres becomes paramount. This unprecedented challenge was a bold
move to showcase the strength and durability of Volkswagen cars and
Apollo Tyres, where their partnership was put through a gruelling
24-hour test. The atmosphere was electric as motor enthusiasts cheered
the drivers on. As the hours passed and the challenge intensified, the
cars and tyres were put through the ultimate test, only to come out as
absolute conquerors of the track.
The results were a record-breaking 4654.48 km covered in 24 hours at NATRAX, Pithampur, Asia's longest high-speed track, and a new national speed and endurance record.
- Volkswagen pitched 5 cars, each running at different speeds, using varying speed strategies. The objective of the event was to showcase the durability of both cars and tyres.
Vikram Garga, Group Head
Marketing, Asia Pacific, Middle East and Africa, Apollo Tyres added,
“Apollo Tyres - a brand known for performance, truly delivers world
records, creates records, beats records. That's the reason why we are
here at NATRAX. Last time, we broke the 2-wheeler tyre endurance record,
and today we broke a record in the 4-wheeler tyre segment with
Passenger Vehicles -- SUVs and Sedans. Our aim was to go past 4,385 kms
in 24 hours, and we did much more than that to set a new national
record. This is another testament to Apollo Tyres' commitment towards
performance, reliability and comfort.”
This was not just a mere test
of the machine, the rubber and steel; it was a testament to the tireless
pursuit of excellence in an ever-evolving industry. By achieving these
feats, Volkswagen and Apollo Tyres have proven themselves to be stalwart
companions on the track, exhibiting unparalleled durability and
reliability even in the face of the most demanding conditions. Their
exceptional commitment to excellence and grip ensured unwavering
stability, instilling confidence in drivers as they navigated turns with
ease. It's no wonder they're trusted by drivers and are praised for
their resilience to make every drive a safe and comfortable one.
Disclaimer: This article has been produced on behalf of Apollo Tyres by Times Internet’s Spotlight team.
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